The Raw Project, founded by architect Amruta Bade, brings nature’s beauty into modern homes with handcrafted, sustainable décor. Each piece is designed to add warmth, character, and a natural touch to your space.
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
The Raw Project creates unique, eco-friendly décor that brings nature into your home. With a focus on sustainability and artistry, we design pieces that inspire mindful living and beautiful spaces.
Result
The Raw Project's website is designed to showcase and sell their nature-inspired, minimalist, and sustainable furniture while building a strong brand identity. It aims to inspire visitors with their unique craftsmanship, encourage purchases through a well-presented product catalog, and build trust by sharing their story and design philosophy. Additionally, the site helps engage potential customers through social media and inquiries, ultimately serving as a digital storefront to convert visitors into buyers while reinforcing their passion for nature and design.
We excel in crafting distinctive brands that set themselves apart from the competition.
We excel in crafting distinctive brands that set themselves apart from the competition.
